![]() Once you’ve written your elevator pitch, don’t forget to practice actually speaking it aloud. Aim for a conversational tone, rather than a rehearsed one. If it doesn’t, then practice it until it does. It will give you insight into what outsiders see as important, and help focus on the core idea that drives your business.Ī great elevator pitch should simply roll off your tongue. A great way to narrow down your idea is to ask friends and family to describe your business or product. They’ll either ask for more details, or you can set up a meeting and continue the conversation later.Ĭan you describe your business in one sentence? If you can, that one sentence is probably a great kick-off for an elevator pitch. ![]() Say just enough to get someone interested. An artful elevator pitch is all about the quick win. Focus on what your product enables people to do, not how your product does it.Įlevator pitches are about selling your product of course, but you don’t want to sound too sales-y. But keep rundowns of features to a minimum. If you have a key feature that differentiates your product, mention it. This isn’t the time for your full pitch deck. Make sure your elevator pitch is pitch-perfect with these quick tips.Įlevator pitches are short by definition. You never know when you might run into someone and have the perfect (if short) opportunity to talk up your business. ![]() ![]() No matter what business you’re in, you need to have an elevator pitch. ![]()
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